Create a 2-3 page
proposal that analyzes your business topic, defines the scope and strategy for
how you will go about your capstone project, and explains how your proposed
project allows you to demonstrate the MBA program outcomes.
Based on the feedback
you received from faculty on your capstone summary in Assessment 1, you should
now have a firm grasp on the scope of your project. In fact, if someone asks
you what your project is about, you should have an “elevator speech” prepared.
That is, you should have memorized 1–3 sentences that explain the topic,
problem, and scope in a clear and concise way. With just these few sentences,
explaining your project to someone while on a short elevator ride would be no
trouble at all! Additionally, having such a clear vision will help you with
this assessment and the project overall.
For this assessment,
you will formally propose your capstone project.
Review the MBA Capstone Project Description [PDF].
Assessment Description
Write a business
proposal that formally proposes your capstone project and ends by
asking for permission to continue, just as you might propose a project to a
supervisor or client.
Include, at minimum,
the following information:
Analyze a business challenge or opportunity.
Include an introduction about your proposal.
Summarize the capstone project topic, scope, and
components; saying that your capstone will comprise a paper and
presentation is not enough.
Establish the premise of your paper; for example, if
your plan is to talk about how Dillard’s department store can come back
after a huge financial loss, you should include citations that establish
its dramatic financial loss.
Define the strategy, scope, and action plan that
you will use to complete the capstone project.
Provide a general action plan on how you will
research, analyze, and identify recommendations or solutions to this
business challenge or opportunity.
Discuss the general type of data sources you will be
using to inform your analysis. Provide at least two specific
sources that you are considering. These resources should be from credible
sources such as the Wall Street Journal,
IBIS, et cetera. Use the excellent Research Guide – MBA for locating credible
resources from the Capella library’s business databases and article
Include the process or steps on how you will access
the data necessary for analysis of a business topic or challenge.
Write a conclusion.
Include a wrap-up that ensures your
supervisor/client that your project will meet all requirements, be
valuable to them, and be completed on time.
Be sure to conclude by asking for permission to
continue to the next step.
Your proposal should
be organized using these sections:
Discussion of the Proposal.
Strategy and Scope.
Action Plan.
Submission Requirements
Style: Your proposal should
follow professional style, as described in the corresponding MBA Academic
and Professional Document Guidelines (available in the MBA Program
Resources), including single-spaced paragraphs. It should use
subheadings and be well organized and well written.
Communication: Ensure
written communication is free of errors that detract from the overall
message and quality.
APA guidelines: Format
your citations according to current APA style.
Resources: Use
at least two citations from credible sources.
Length: Your
proposal should be 2–3 pages (single-spaced, professional style).
Font and font size: Use
12 point, Times New Roman.
By successfully
completing this assessment, you will demonstrate your proficiency in the
following course competencies through corresponding scoring guide criteria:
Competency 1: Apply foundational knowledge and an
understanding of business systems, processes, and technology within and
across core disciplines.
Analyze a business challenge or opportunity.
Competency 2: Integrate information across disciplines
and from differing perspectives.
Define the strategy, scope, and action plan that
will be used to complete the capstone project.
Competency 7: Communicate clearly and effectively
in a business environment.
Write coherently to support a central idea with
correct grammar, usage, and mechanics as expected of a business

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