Contact journalists from two different news sources and interview them about their experiences or evaluations of corporate news releases that are likely to get used as the basis of a news story.
Develop interview questions centered on the following topics:
Factors that guide their selection of suitable or unsuitable news releases for their newsmaking process
Do’s and don’ts in public relations
Relationships they must build with public relations or corporate communications professionals
Advantages and disadvantages of using news releases as a basis for stories they write/have written.
Once you have completed the interviews, it may be helpful to build a table to summarize your findings. In addition, write a paper answering the question: How much influence do corporate communication practitioners and journalists have on each other? Be sure to clearly evaluate the reputational risks or opportunities associated with your answer.
Your analysis should meet the following requirements:
Be between 3-4 pages in length, with a separate title page, and reference page.
Formatted according to the CSU Global Writing Center (Links to an external site.).
Directly answer the questions.
Present a clear and succinct summary of the analysis conducted.
Provide clear implications of the analysis.

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